Based in Dubai Airport Free Zone, UAE, our head office serves as the backbone of our operations, specializing in key functions that ensure the smooth and efficient flow of business. As the central hub for our diverse teams, it plays a pivotal role in managing our businesses in Pakistan and Egypt.
VISION
VALUE WITH PASSION
A passion for exceptional service, focused on the quality of goods, details and style, makes it possible to be on a path of delivering excellence in business. These strong set of values define our vision and guides every facet of our Group’s companies.
MILESTONES
South Africa
UAE & Pakistan
UAE
Egypt
Pakistan & Egypt
UAE & Egypt
Egypt
Pakistan
Pakistan
UAE
Pakistan
OUR LEADERSHIP
KASHIF SHEHZAAD
My journey in the luxury and beauty industry began in the UAE with my first international brand, Estée Lauder, laying the foundation for a career that would span nearly three decades across some of the region’s most respected organizations. My experience with Salam Studios & Stores, Paris Gallery Group and EuroItalia provided invaluable exposure to international brands, luxury retail, distribution and market development, shaping both my entrepreneurial outlook and my belief in building businesses through strong partnerships, consumer understanding and disciplined execution.
That experience ultimately inspired the creation of Eleganz Luxury Group and the expansion of our footprint across the UAE, Pakistan and Egypt. In Pakistan, we established a robust distribution platform representing leading international brands, complemented by a modern beauty retail concept designed to redefine the consumer experience. Building on this success, we expanded into Egypt, further strengthening the Group’s regional presence and diversifying our interests across beauty, luxury, fashion, lifestyle, food & beverage and entertainment. Today, Eleganz Luxury Group reflects an entrepreneurial journey built on vision, resilience and long-term partnerships.
As Founder, Owner and Chairman & Managing Director, my ambition is to continue building businesses that connect exceptional international brands with high-potential markets, while investing in our people, strengthening consumer experiences and creating sustainable value for our partners. As we move forward, our focus remains firmly on innovation, operational excellence and establishing Eleganz Luxury Group as a trusted and progressive regional business across the markets we serve
ELEGANZ LUXURY IN NUMBERS
OUR TEAM
Mohsen Taha
Beauty | F&B | Fashion & Accessories
Mohsen Taha serves as the Chief Executive Officer of Egypt Operations, an active voting member of the Board, and Partner across the businesses in Egypt. He plays a key role in driving business growth, overseeing operations, shaping strategic direction, across the Egyptian market.
Maher Abboud
Pakistan Beauty | Fashion & Accessories
Maher Abboud, Chief Commercial Officer, and an active voting member of the Board, responsible for leading the commercial strategy, sales operations, business development, and brand portfolio performance across Distribution and Retail businesses, while contributing to key strategic decisions.
Tasneem Joher
Beauty | F&B | Fashion & Accessories
Tasneem Joher – Director – Strategy & Business Development, responsible for driving corporate strategy, business expansion, investments, and strategic partnerships across the UAE, Egypt, and Pakistan operations. She plays a key role in overseeing major projects and supporting the Board in shaping the Group’s long-term vision and sustainable growth agenda.
Kerollos Nady
Pakistan & Egypt Beauty | F&B | Fashion & Accessories
Kerollos Nady – Chief Financial Officer for Pakistan & Egypt, responsible for overseeing the financial strategy, treasury, budgeting, and regulatory compliance of the Group’s operations across both markets. He leads financial planning and performance reporting, while supporting the Board and management team in driving sustainable growth and operational efficiency.
Zeeshan Akram
Pakistan Derma Beauty
Zeeshan Akram – General Manager, Derma Distribution Business – Pakistan, responsible for leading the strategic development, commercial performance, and operational execution of dermatological skincare portfolio, while driving sustainable growth, and market expansion, across the healthcare and pharmacy channels in Pakistan.